I’ve Signed the Venice Pledge: Why Responsible AI Matters to Me
As someone who thinks carefully about words, meaning, and trust, I know that the way we use technology today shapes the credibility of our profession tomorrow. That’s why I’m proud to share that I’ve signed the Venice Pledge, a global commitment to using artificial intelligence (AI) thoughtfully, transparently, and ethically.
The pledge is built around the Responsible AI Guiding Principles, created by the Global Alliance for Public Relations and Communication Management. These principles were updated in June 2025, after a workshop in Venice where communicators from around the world came together to talk about how AI is reshaping our work, and how we can make sure it strengthens the trust people place in us.
What the Venice Pledge Stands For
The pledge lays out seven clear commitments. Here’s what they mean in practice:
Ethics First: AI must never override our professional values or codes of ethics.
Human-Led Governance: People remain accountable. Technology should support human judgment, not replace it.
Personal and Organizational Responsibility: We can’t “blame the algorithm.” Each of us stays responsible for what AI produces.
Openness and Transparency: If AI plays a role, we should say so - plainly and honestly.
Ongoing Education: We need to keep learning, sharing knowledge, and building confidence in how to use these tools wisely.
Global Voice: Communication professionals should advocate for AI that protects equity, fairness, and trust everywhere.
Human-Centered AI: Above all, AI should serve the common good and respect human dignity.
Simply put: the Venice Pledge is about using AI in service of people, not the other way around.
Why I Signed
For me, signing the Venice Pledge is about aligning my work with what I believe:
That trust is our currency as communicators.
That technology should support creativity and integrity, not erode them.
And that every one of us has a role to play in shaping how AI impacts society.
As a consultant, writer, and editor, I see AI as a powerful tool, but only if it’s used responsibly, with transparency and care. I use AI as a collaborator myself, and I believe there’s no shame in saying that openly. Nobody’s skills or capabilities should be judged simply because they choose to work with new tools. I was a writer and editor long before AI, and I know that adapting is part of staying relevant and resilient in our profession. By committing to these principles, I’m joining colleagues around the world in making sure our profession evolves in a way that builds trust, protects integrity, and keeps people at the heart of what we do.
If these values resonate with you, I invite you to explore the Venice Pledge yourself.
I’ve taken this step. Will you join me?
