Through Writing in Blue Ink, I help emerging leaders, working professionals, and purpose-driven communicators write in a way that is both impactful and human-centered.
I believe that professional writing doesn’t have to sound cold, rigid, or impersonal. After 15 years in the corporate and development sector, I’ve learned that it’s most effective when it reflects the person behind it and respects the person who will read it. To me, this matters more than grammar or structure.
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Every message should have a reason for being. In whatever you write, your words carry weight. That’s why writing should be both intentional and purposeful, clear about its goal, and aligned with what truly matters.
It’s easy to fall into the habit of overexplaining, recycling templates, or writing just to fill space. Purposeful writing does the opposite. It respects the reader and stays focused on the message.
Clarity is one of the simplest ways we show that we value other people. When we take the time to be clear, we’re saying that we’re not here to confuse them or to waste their time and attention.
Some professionals use buzzwords, jargon, or complicated phrasing to sound convincing. More often than not, this creates distance instead of connection. Clear writing, on the other hand, brings people together. It gets to the point and removes the guesswork.
Our words should reflect more than just our role, title, or company brand. Authentic communication builds trust because it feels real. It sounds like someone is actually speaking to us.
When we write with authenticity, we acknowledge the people on the other side. It doesn’t try too hard or hide behind corporate language. And it doesn’t pretend to know everything. Amid templated messages and automated replies, a sincere, well-considered message will always stand out.
Why Blue Ink?
Writing in Blue Ink is a reminder of how we want to communicate.
Black ink is the standard in most offices. It’s formal, technical, and safe. It’s the language of contracts, policies, and official memos. Necessary, yes, but often rigid and impersonal. It gets the job done, but it rarely makes you feel something.
Red ink, on the other hand, is associated with correction. Mistakes are what it highlights. While feedback is valuable, red often carries a sense of judgment or restriction, which can discourage expression, especially for those still finding their voice.
Blue ink is different. Maybe I’m a little biased since blue is my favorite, but to me, it’s more personal. It feels more human. And it adds color and character to the black-and-white corporate world. It’s less about perfection and more about presence. It stands out in a way that invites rather than intimidates.
That’s the kind of writing I believe in: professional but personal, structured but human-centered.
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